Losing the War of Words
Kevin Murphy
Angus Journal
Farmers sense the need to reconnect with consumers and with those who represent their products to those consumers. Their mounting frustration arises from a sense that their voices are muffled by the layers of people who now inhabit the space between them and the ultimate consumer. Worse yet, they feel they’re missing out on the conversation because farmers, and those speaking on their behalf, are losing in a new war of words.
