Retail Complications For COOL
Troy Marshall
BEEF Magazine
Perhaps it is too early to tell, but I’ve always known mandatory country of origin labeling (COOL) is nothing more than a little more bookkeeping at the production level.
Packers are still trying to work through the dynamics of how to make it work with minimal cost, but the real concern continues to be raised at the retail level. There are only so many slots that a store has at their disposal when stocking its meat case. Labels require segregation, and suppliers who have opted for a multi-country or U.S. label have found inconsistency in supply to be an issue, as packers struggle with filling orders and maintaining production efficiency.
