Op-Ed: Let’s put consumers in the driver’s seat on country-of-origin labeling

Op-Ed: Let’s put consumers in the driver’s seat on country-of-origin labeling

J. Patrick Boyle

American Meat Institute

Tri State Neighbor

Congratulations to state officials and cattle producers in the state of South Dakota. Those folks recently launched a new, voluntary program intended to allow cattlemen to try to differentiate the cattle produced in that state and capture part of a niche market that many producers covet.

The program allows ranchers to enroll in a program that would guarantee consumers that the South Dakota Certified Beef they buy was born in South Dakota, raised in South Dakota using set standards of nutrition and animal handling, and then harvested in South Dakota.

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