By Miranda Reiman
People often measure value by their expectations.
The bargain bin toolsets are OK for folks with occasional need, but your own shop bench is lined with Snap-On® and Craftsman®. After all, they have to stand up to a lot of heavy use.
You might buy a set of dishes at the “dollar store” because they’ll last long enough for your teenager to get through college, but your cupboards are stocked with those from a brand-name department store.
The bottom line is, you’re willing to pay more for an item if you know it’s worth it.
Even a routine Saturday night out on the town could illustrate that point. Buck’s Steakhouse might be a bit pricier than the local drive-in, but the food and atmosphere keep you coming back.
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