Marketing Mistakes

Give your beef business a marketing makeover by avoiding these common mistakes.

Kindra Gordon

Hereford World

With the spring bull sale season complete, perhaps you find yourself breathing a sigh of relief and hoping for a few weeks of downtime — that is, of course, until you need to gear up for fall when female and calf sales move back into full swing.

If this scenario matches your marketing efforts, you are likely overlooking some key steps to maximize your business’s potential. And, even if your marketing goes a few steps beyond the above scenario, chances are you still have marketing improvements that could be made.
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