Change, change, change. At times, it’s difficult to sit through yet another presentation on change.
No one is arguing that the explosion of commodity prices ironically may be the straw that broke the proverbial camel’s back in terms of spelling the end for the commodity-beef business. Niche and branded marketing brings with it a whole new set of challenges, but the trends toward becoming more consumer oriented seem unstoppable.
The real issue isn’t so much about embracing the concept that the industry is changing. After all, it doesn’t take any special insight to see the volume and magnitude of the change that’s occurring. The real question is how one deals with these changes.
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