A Tender Relationship with Beef
Thebeefsite.com
What makes people choose beef? This is the question that has recently been posed by the brand Certified Angus Beef (CAB) in their quest to discover what shifts 24 billion pounds worth of US beef from shelf to plate each year.
Beef: the nation’s favorite
“People who prefer beef over pork, lamb and poultry do so because of beef’s unique flavor,” says Gary Smith, Colorado State University (CSU) meat scientist.
Even though beef was approximately 31% more expensive than pork and 128% higher than chicken in 2007, consumers still turned to beef as a favorite.
