Outrage hits ‘naturally raised’ USDA meat labeling plan
Philip Brashear
DesMoines Register
The U.S. Agriculture Department already allows meat to be called “natural” so long as it’s minimally processed and doesn’t contain artificial ingredients.
Now, the Agriculture Department is proposing to let packers label beef, pork or lamb as “naturally raised,” so long as the livestock were never given antibiotics or synthetic hormones or fed any animal by-products. USDA officials say the new labeling would give shoppers more choices in the meat case.
But the proposal, which has drawn 44,000 mostly negative comments, has outraged consumer advocates and many livestock producers, who say the rules don’t go far enough because livestock could still be kept in conventional confinement operations and qualify for the new label. Meatpackers themselves are divided over whether the new labeling is a good idea. At least one company fears the label would make conventional products look bad.
