Checkoff prepares for 2009
Beef Safety & Product Enhancement Research teams analyze the future of beef.
Western Livestock Journal
It may not be found on the first page (or even in the footnote) of a beef history book, but it’s there. Behind new beef cuts, new products for consumers, nutrition and youth education, is checkoff-funded research.
The process of deciding which research to fund and when has always been in the hands of producer committees. Before their work can begin, however, it is important to hear from all segments of the industry to review what is needed, what work is already underway, and where checkoff dollars can best achieve desired results.