AMI, FMI Make Waves With COOL Preparations
The run-up to the scheduled implementation of country-of-origin labeling (COOL) has drawn a bit more heated rhetoric recently. Two weeks ago, the American Meat Institute and the Food Marketing Institute sent letters detailing the verifiable auditable paper trails, indemnification of liability and the like that they will be demanding from suppliers. While this is nothing new, it sparked some reaction because people are beginning to realize that the implementation date is just around the corner — September 2008.
Quite a few of the calves born this spring will be marketed past the COOL implementation date, so producers need to be putting together their documentation and paper trails right now. While there was a similar chorus of complaints about how this doesn’t have to be complicated, there is also a growing understanding that the problem was that COOL is a very bad piece of legislation. Expect the impetus to correct the law to make it more workable to grow exponentially as the implementation date draws nearer.