Want Age With That?
By Wes Ishmael Contributing Editor, Beef Magazine
It seems so simple. A buyer wants you to verify the age and source of the calves you’re selling, even says they’re worth more money if you do. They’re all wearing your brand and you’ve got calving records going back to Noah’s foundation stock; no problem.
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But the buyer shakes his head and asks which Quality System Assessment (QSA) or Process Verified Program (PVP) your calves are enrolled in. Huh?
Welcome to the complicated limbo of documenting and qualifying cattle characteristics in a way that can withstand the scrutiny of domestic and international beef customers.