Give the facts on animal welfare
By Suzanne B. Bopp
Drovers Journal
Producers have always had to adapt to a changing business environment and keep in touch with what matters to consumers. One thing that is becoming increasingly important to them is animal welfare. This is demonstrated vividly in a statistic reported by the Animal Agriculture Alliance: Donations to animal rights groups with anti-agriculture campaigns increased 40 percent between 2003 and 2004.
It’s a trend that continues to rise, says Philip Lobo, communications director for the Animal Agriculture Alliance, where research has shown that people under 25 have views on animal welfare that diverge from those of the rest of the population. “It may be an indicator of what’s coming down the pike,” Lobo says.
One question they asked participants in their research was about agreement with this statement: “While it is important to be concerned about how farm animals are raised, they can be raised just for food.” Respondents over the age of 25 agreed at a rate of 87 percent. Among respondents 25 and under, 61 percent agreed.
