Cargill grills buyers about beef
The company launches a Web site to end consumers’ beef confusion.
BY PHYLLIS JACOBS GRIEKSPOOR
The Wichita Eagle
Have you ever stood in front of the beef case wondering what you’re looking at, or doubting your ability to cook one of the dozens of selections you might make?
A survey commissioned by Sterling Silver Premium Beef found that less than 25 percent of all beef consumers feel extremely confident that they know what to look for when they buy fresh beef.
The results surprised Wichita-based Cargill Meat Solutions, the owner of the Sterling Silver brand, especially in light of the Beef Made Easy program initiated more than two years ago by the National Cattlemen’s Beef Board. The program added labeling on how to cook various cuts of beef.
